Product Photos & Product Videos by Results Imagery, a Product Photography & Videography Company

January 4, 2019

Amazon Product Photo Requirements: Guide For Sellers

If you are a seller on the Amazon platform, you need to understand the guidelines and requirements for imagery. To increase your chances of converting impressions into sales, the first step is to fill out all of the allocated spaces for images. Amazon will give you 8 places to upload your Amazon product photography.


amazon-image-requirements-cheatsheet


Amazon will provide one space, we recommend placing in the 8th slot, to upload an Amazon Product Video, which is proven to increase your sales conversion.

As for Hero Images and overall specifications for images, Amazon has a clear layout of how images should be uploaded. See the chart below


amazon-image-requirements-2019


*Our Recommendations*

  • Image size should be 1500 x 1500 pixels. This will give the customer the ability to use Amazon’s magnification tool to see the detail of your product. The image will also be high resolution, adding more credibility to your product and brand.
  • Hero Image (Main image) should take up a majority of the allocated space for the image. Over 50% customers are shopping on a mobile device, so filling out as much real estate as possible is a must.

Hero Image

Hands down the most important element to your Amazon listing. As you spend marketing dollars on Amazon's ad platform, your hero image will be what displays on the search term. This image needs to be on a full white background (255, 255, 255) according to Amazon requirements. A lifestyle image as the hero image will get denied by Amazon and will jeopardize your account health. Filling out the allotted space is extremely important for increased CTR (click through rates). Below we have an example of a BAD hero image and a GOOD hero image of the same product.

BAD

This image has “to much going on”. As a hero image and thumbnail for an ad, this image does not properly show the product off with all of the call outs. This is a better second image for your Amazon Listing.


amazon-photo-seller-donts


GOOD

This is a great hero image. It shows what the product is, on a full white background and fills out as much real estate as possible being a 1500 x 1500 pixel image.