Flat Lay Clothing Photography: A Helpful Guide To Unique Images

Flat Lay Clothing Photography: A Helpful Guide To Unique Images

Clothing flat lays are the latest trend in fashion product photography. They offer an eye-catching way to display clothes, and they can help you promote your clothing line with unique images. If you're not sure how flat lay photography works, or if you want some tips on taking flat lay photos of your own, then this article is for you!

After reading this article, everyone will be able to take flat lay photographs like a pro even if it is your first time taking photos. We hope the article gives you some general ideas to get started on your flat lay photoshoot and gives you the ability to grab some awesome content for your social media and website.

Lay Flat Clothing Product Photo with a Model
Lay Flat Clothing Product Photo with a Model

How To Get Started With Flat Lay Clothing Photography

The first thing you'll need to do is find a location for your shoot. This can be inside or outside; it just depends on what you're looking for in terms of background and lighting. If you're going for a simple, clean look, an indoor location is perfect. However, if you want to add some more interest to your photos, try taking them outside in a natural setting.

Once you've picked a location, it's time to start arranging your clothing. This can be done in any number of  ways, but here are a few tips to help you get started:

  • Use flat surfaces: A flat lay photo is all about having flat objects in the frame. This means that your clothing should be laid out on a surface that's flat and even. A good way to do this is to use a table or the floor as your shooting surface. Sometimes people try cheating the surface and using items that are not completely flat. It's called flat lay for a reason, make sure it is on a flat surface!
  • Create layers: A great way to add interest to your flat lay photos is to create layers with your clothing. This can be done by arranging different pieces of clothing in different heights, or by using accessories to add depth. This is where lots of creativity and even inspiration comes in from social media. There are so many fun ways to create depth and layers to your images.
  • Think about the composition: When you're arranging your clothes, think about how they'll look in the frame. Try to create a balanced composition with interesting shapes and lines. You don't want your photo to be too busy, but you also want to make sure that there is enough visual interest.

Clothing Group Product Photo Set
Clothing Group Product Photo Set

How To Photography Flat Lay Clothing

Once you have your clothes arranged the way you want them, it's time to start shooting! Make sure to use good lighting and take lots of photos. You never know which one will turn out to be your favorite so grab extras

When you start to take your images, make sure you are aligned straight above the clothing. If not, the verticals of the images can be thrown off and distort the image/clothing. But that doesn't mean to not experiment with angles. Don't be afraid to try different angles when taking flat lay photos. This can add interest and variety to your images.

Another fun way to add a little extra pop to your image is to use props. Props are a great way to add personality to your flat lay photos. They can also help you showcase your clothing more interestingly. Try using accessories, flowers, or even food as props in your shots.

One of the #1 thing you need to remember is focusing on showcasing your clothing to the best of your ability. When people will be viewing your photo, they want to know exactly what they might be purchasing and, more importantly, what it'll look like when wearing it. To reduce returns and improve overall impressions of your clothing product line, you want to make sure there is no reason for someone to be confused about what they are receiving.

In-Studio Apparel Group Product Photo
In-Studio Apparel Group Product Photo

How To Edit Lay Flat Clothing Photography

Once you have taken some shots, it's time to edit them and make them look their best. There are lots of software options out there for editing photos, but we recommend Adobe Photoshop or Lightroom. If you do not have accessibility to Adobe software there are other free software such as GIMP and other free apps on your phone.

When you're editing your flat lay photos, make sure to pay attention to the color and composition of the image. You may want to adjust the white balance and levels slightly to get the best results. Also, don't be afraid to crop your images a little bit if needed. This can enhance the focus of the image or open it up to allow more of a story to be told about your clothing.

As you can see, there is a lot that goes into taking great flat lay clothing photography. But with a little practice and some helpful tips, you'll be able to create beautiful images that showcase your product and its fashion sense perfectly! So get out there and start shooting!

Lay Flat Clothing Photography Services

If you are having trouble with taking images of your clothing in a lay-flat format, the team at Results Imagery can help you. We are a full-service product photography agency that has the capabilities to create lay flat clothing photography in an array of locations, backgrounds, prop uses, and color options. Our focus is helping clothing brands elevate their visuals through photography and videos; allowing shoppers to get a true feel of an apparel brand and give fashion seekers an understanding of what they will be purchasing.

Elevate your brand, increase conversions and drive more traffic to your clothing brand website through high-quality product photography services, such as lay flat clothing photography, with the team at Results Imagery. We look forward to collaborating with you and producing unique, stunning, and visually-appealing lay-flat clothing photography for your apparel brand. Contact us through the "Get Started" button in our navigation or email us directly at contact@resultsimagery.com to get started today.