The scope of this project was to showcase Winterial’s products but also its brand mission in the form of compelling photography and videography. The brand has a unique value proposition and the client wanted to express that to its audience.
This project included a series of lifestyle images and a brand documentary that represent Winterial’s mission. We broke this production into multiple days of filming, sourced the talent, locations and props. The goal of the brand documentary was to highlight the founder and his passion behind the brand and their mission to create an affordable line of quality gear for the weekend warrior.
Lifestyle Photos, Product Videos, Brand Documentary
- Brand Manager, Winterial