April 6, 2020

9 Reasons Why a Product Video Will Boost Your Ecommerce Business

Ecommerce business success demands that you have to stay ahead of your competition. A product video is just what you need to stay on top. Click here for more.

When trying to decide which products to buy, where do you go? Many consumers read reviews, compare products online, or ask a friend. About 90% of consumers, however, watch a video.

In fact, 64% of users are likely to buy a product online after watching a product video.

If you want to increase your e-commerce business this year, you need to start filming. Don't believe us? Here are nine reasons a product video can help you boost e-commerce sales.

After realizing these nine benefits of the best product videos, you'll feel ready to start rolling. Keep reading to learn more!

1. Boost Your Brand

One of the top benefits of creating a product video is it helps boost your brand.

Do your customers associate your company with a face or voice? If not, how are you standing out from your competitors? Video marketing is an effective way to ensure your brand is distinctive.

Otherwise, what reason do customers have to choose you over anyone else?

As you increase brand awareness, more people will begin to recognize your business. In time, you can turn that brand awareness into brand loyalty and trust. If people trust your business, they won't look toward other brands.

Instead, you can attract more people to your company and keep them as recurring customers.

By improving your customer retention, you're also improving your ROI. After all, it takes a lot of time and effort to attract and cultivate leads. By creating video e-commerce content, you can keep customers aware of your brand for years to come.

For example, let's say you're offering a new product on your e-commerce site. You can send an email to previous customers showing off your new product. With one video, you're informing customers, bringing them back to your website, and increasing sales!

2. Increase SEO

Search engine optimization (SEO) is an important marketing strategy for brand awareness. Without SEO, your site won't appear at the top of search engines like Google.

Google loves video content. In fact, companies using video content earn 41% more web traffic from search than other companies.

To appear at the top of search engines using SEO, you need to post unique content that's relevant to your customers. That included a product video that will inform them about your product and pique their interest.

Video content is an excellent addition to the blog posts and infographics on your site.

In order to create an effective SEO strategy, you need to know what keywords your customers are searching for. Then, create a video that conveys information and offers value to your customers. Make sure not to go too sales heavy with your language.

Video content can help you build trust and attract people to your website.

More people are searching Google and relying on snippets, or the results displayed at the top of the page, for answers. This is leading to zero-click searches. Video content is a popular snippet that will let you appear in front of customers even if they don't click on your site.

3. Explain Difficult Concepts

Sometimes, it's difficult to tell customers about your new product or service. If a picture is worth a thousand words, how much is a video worth?

By creating an engaging product video, you can simplify something that's difficult to explain. Instead of boring your customers with a long explanation, you can show them what you need.

For example, you can show customers how a new product works. You can even use animations to keep people engaged when a concept seems complicated. As a result, you're drawing customers in and keeping their interest.

4. Connect With Customers

What problems do your customers face every day? One of the great benefits of a product video is its ability to connect with customers.

Show your audience sympathy. Let them know you understand what they face every day. Then, use your video e-commerce content to provide them with an easy solution.

Videos will help you connect with your customers. That connection is essential when building brand loyalty and trust.

5. Promote Your Value

Why should customers choose you over a competitor? Creating a product video is a great way for you to show customers why you're unique.

Focus on your unique value proposition within your videos. Showing customers the benefits of choosing your company can help strengthen your brand.

Use your product videos to show customers why your products are special.

Then, use a creative call-to-action to encourage them to take action on your e-commerce site.

6. Appeal to Mobile Users

According to Google, 89% of e-commerce retail interactions occurred on mobile devices.

People are always on-the-go. They don't have time to read every lengthy blog post you create. Instead, videos are quick and easy to consume.

By creating a product video, you can engage your mobile, on-the-go audience.

As a result, you're focusing on a larger audience and keeping their interest. This, in turn, improves your competitive advantage, too.

7. Step up Social Media

Social media allows you to create a two-way conversation with customers. One way to encourage that engagement is through video content.

Videos are also easy to share. After watching your video, a consumer might share it with a friend or family member. Then, you can reach a bigger audience and attract more traffic to your website.

As a result, you're building brand awareness and improving your ROI, one video at a time.

8. Increase Conversions

People are beginning to rely on videos for information more often. Remember, 64% of people will make a purchase after watching a video.

Videos make you appear transparent and therefore trustworthy. By adding product videos to your e-commerce website, you can convince people to buy from your business.

9. Improve Your ROI

Videos aren't expensive to make. Many people create quick videos using their smartphones. Even high-quality productions aren't costly or time-consuming.

That means you can create a high-quality video and get it online the same day. Then, you can start generating more sales.

With video content, you can improve your ROI and build your business!

Amplify Your E-Commerce Business: 9 Ways a Product Video Can Help

Don't miss out on an opportunity to amplify your e-commerce brand. Instead, create a quality product video and watch the traffic roll in.

Ready to get started? We would love to hear from you. Contact us today for a free quote.

Kyle Nelson

About the Author

Kyle Nelson, CEO of Results Imagery has a background in media, branding and marketing. With past start-up success and noticing an emerging need in premium eCommerce media services, he co-founded Results Imagery; allowing the industry to have a full-service studio option serving national clientele ranging from fortune 500 companies to small mom-and-pop boutiques.