April 29, 2019
Black Friday, Cyber Monday, Prime Day and the holidays are NOT the only times that you can sell a product online. This perception that you need bank everything on quarter 4 can be broken down with a couple tactics that we discussed in a recent podcast. You can listen here:
Cash flow is king and we have to find ways to sell year round. Granted there will be seasonal/holiday uptick depending on the product you are selling but let's discuss a couple ideas to bridge the rest of the year.
Creating and nurturing a social following and building a community around your brand will allow you to leverage sales. Another great way to build hype around your brand is doing giveaways. How does not like free stuff? Giveaways will allow you to collect emails, get in front of new eyes and build some hype.
There are various crowdfunding platforms out there that allow you to build hype and take pre-orders before you even bring your product to market. Again, having a social following will help execute a pre-order strategy when a new product is being rolled out.
Filling out your product offering will give your brand a wider reach and make it less seasonal. As a backpack company for example that is dominant in hiking backpacks, that brand can launch a ski/snowboard backpack that will bolster winter sales. Tactics like this will diversify your product line and deliver a better overall shopping experience to customers.
For more tips and tricks on how to diminish seasonality, listen to the podcast below.
So sit back, grab a drink and enjoy the podcast!